![]() “Much of the problems have occurred in the last few months. Add in casual gamers and the numbers grow even larger. Bushnell is referring to arcade gamers in the US since the number of console gamers alone is dramatically larger than 18 million. ![]() Kotaku on Nolan Bushnell, Founder of Atari ![]() “In 1982, he tells us, there were 44 million gamers. However, we have done quite poorly at expanding beyond of a relatively fixed core audience. The most basic conclusion is that we, as an industry, have become increasingly sophisticated at squeezing more money out of our current customers. The always forthcoming ESA claims that US revenues increased from $3.7 billion in 1996 to $7.3 billion in 2004. This was a stunning tidbit to me since it has been a matter of public knowledge that game revenues have been growing steadily for many years. Reggie Fils-Aime, Chief Marketing Officer of Nintendo The growth we have seen has been driven by population growth, and by duplicate ownership.” This year, where is going to end up? Somewhere between 31-32%. 8 Bit years, 31% of households had a gaming system. You overlay those two facts to get a percent population with a console in the household, and that’s what it looks like. It doesn’t take into account duplicate ownership, and doesn’t take into account population growth. “So this chart is pure number of units sold. Without further ado let’s look at today’s game industry numbersĪmerican console adoption flatlined since the 80’s It is searchable, automatically indexed by posting time, and has the surprising habit of collecting comments from people who are much better informed than the original poster. A blog is a remarkably nice method of recording information for later. While I’ve been settling into the comfy moist goodness that is Seattle, I thought I’d jot down a few of my research notes.
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